NellieZ
Major Catalogue Project / Line Sheet Development
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Designed a cohesive wholesale catalogue for Nellie Z, translating the brand into clean, buyer-ready pages. Built product layouts featuring technical illustrations, color swatches, size ranges, fabric composition, SKUs, and pricing (wholesale + MSRP) to clearly communicate assortment and merchandising at a glance.

Nellie Z serves as my personal branding, drawing its inspiration from my great-grandmother’s childhood nickname combined with the initial of her last name. She has been a central figure in my life, whose creativity, style, and strength profoundly influenced me from a young age. Her impact is a driving force behind my passion for fashion and design, shaping not only my aesthetic sensibilities but also my commitment to pursuing a career in this field. By incorporating her name into my brand, I aim to honor her legacy while carrying forward the values of craftsmanship, elegance, and personal expression that she instilled in me, making her influence an integral part of my professional identity.
