PAYTON FARMER- SELECTED WORKS
Major Catalogue Project
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Designed a cohesive wholesale catalogue for Nellie Z, translating the brand into clean, buyer-ready pages. Built product layouts featuring technical illustrations, color swatches, size ranges, fabric composition, SKUs, and pricing (wholesale + MSRP) to clearly communicate assortment and merchandising at a glance.
NellieZ
Sendero
Tech Flats + CAD Development
Created a set of technical flat CADs for Sendero to support product development from concept through production. Focused on accurate proportion, construction details, and clear callouts (seams, stitching, trims, hardware, and pocket/closure specs) to ensure consistency across design, sourcing, and manufacturing. Built flats with brand alignment in mind while prioritizing readability and production-ready precision.
Cape
100% Wool Cape with Satin Lining Full Design + Build
Designed and produced a fully constructed 100% wool cape with a satin lining, completed end-to-end from concept through final imagery. Led the full process including design development, patternmaking, technical flats, fashion illustrations, and garment construction. Developed a custom closure featuring a wood laser-cut, hand-painted button as a signature detail. Finished by styling and photographing the completed piece to present a cohesive final product story.
NellieZ
Brand Concept + Capsule Development
Developed Nellie Z, a romantic, soft-luxury womenswear concept rooted in craftsmanship, elevated femininity, and special-occasion/resort dressing. Built the project from the ground up—defining the target customer and market landscape, creating mood/texture direction, and designing a cohesive capsule with clear fabric stories and pricing. Final deliverables include refined flats and product callouts for pieces like the Pearl Heirloom Dress, Keepsake Meadow Set, Petalstripe Gown, Coral Garden Vest, and Blush Veil Dress, plus supporting product branding elements (labels, trims, and packaging direction) to express a consistent brand identity.
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